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Love rosé wine? Visit the Pink Palace Porto!
Imagine sipping rosé next to a pink Cadillac or diving into a pit of pink balls. All while learning about the wine-making process. That’s not your average day in Porto!
When I visited the Pink Palace Porto, I expected to enjoy a glass of wine! What I didn’t expect was a full-on playground for adults and kids alike. This guide covers everything you can see and do at the WOW Pink Palace in Porto, from the wine tasting to the whimsical photo ops.
If you’re looking for a quirky, family-friendly stop in Porto that’s equally fun for Instagram fans and wine lovers, this is your spot. In this guide, I’ll walk you through each of the interactive rooms, share photo tips, and let you know whether it’s really worth the ticket price.
What is the Pink Palace in Porto?
It is a museum experience within the WOW Cultural District in Vila Nova de Gaia, just across the river from Porto. The activity is all about rosé wine, but the learning experience is immersive!
You can walk through the areas at your own pace, and there is no guided tour as such. At the wine stations, a member of staff will tell you a little more about the wine you will be tasting. The audio tour will provide more information about the history, wine-making process, and grape varieties.
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The rooms inside the Pink Palace in Porto
During the experience, you’ll discover 11 themed rooms. The design is super cool, but many rooms are also interactive. Along the way, you’ll learn how rosé is made and discover more about the grapes, the production and winemaking techniques, wine regions and climates, styles, and other aspects.
Besides learning more about the world of rosé wine, you can take plenty of pictures! The giant pink ball pit is a highlight for many travellers (don’t jump in it!). I found it surprisingly difficult to get out of it! And who doesn’t like jumping out of a champagne bottle!
There is also an inverted picnic setup, a saloon, and a pink Cadillac, so there are plenty of fun Instagrammable moments to be had between sips of wine. This is such a unique place!
The rosés you’ll be tasting
At the entrance, you’ll receive a pink wristband with removable buttons. When you see a wine tasting booth, you can trade a button in for a rosé wine. If you travel with children, they can enjoy a grape juice or a soft drink.
You will be tasting 5 wines from Portugal and international varieties. And you get to keep the glass as a souvenir!
The wines are:
- Quinta do Vale do Bragão – This is a wine from the Douro region in Portugal.
- AIX Gran Vin de Provence – Comes from Provence, in southern France, specifically AOP Coteaux d’Aix-en-Provence.
- Mateus Rosé – Originated in Portugal via Sogrape. Originally associated with vineyards in the north (Trás-os-Montes, near Vila Real) and the Mateus palace is in Vila Real.
- Vértice Rosé Bruto – This is also Douro, Portugal. It’s a sparkling rosé (brut) from the Douro DOC.
- Croft Pink Rosé Port – This is a rosé port from the Douro. It’s made by Croft, which is a Port wine house.
Porto Pink Palace tickets
You can purchase a single ticket for the Pink Palace or a combination ticket for multiple museums at the WOW Complex. There is usually availability, but we booked tickets online to skip the queues.
Here are the options:
Option 1: The Pink Palace entry ticket is €25 for visitors aged 17 and over. Children aged 0–3 enter for free, while those aged 4–16 pay €9.
The WOW Porto Cultural District contains 5 museums, which have similar fees. You’ll save a significant amount of money with a 2-day pass if you plan to visit two or more museums.
Option 2: In two days, you can explore The Wine Experience, the Chocolate Museum, Porto Region Across the Ages, Pink Palace, and The Art of Drinking. A 2-day pass costs €30 and includes entry to all museums.
💰 Save money here and get access to all WOW museums!
Opening hours of the Pink Palace
The Pink Palace is open Sunday to Thursday from 10 AM to 7 PM (last entry), and on Friday and Saturday from 10 AM to 10 PM (last entry).
How to get to the Pink Palace Oporto
The experience is located in Vila Nova de Gaia within the WOW (World of Wine) cultural district.
On Foot
From Ribeira in Porto, it’s about a 15–20-minute walk to WOW. Cross the Luís I Bridge, enjoy the views, then follow the signs through Cais de Gaia to the WOW complex.
By Public Transport
Take the metro to Jardim do Morro (yellow D-line) or the bus to Cais de Gaia. From either stop, it’s a short walk to the WOW district.
By Car
WOW offers on-site parking for visitors. Simply set your GPS to Rua do Choupelo, Vila Nova de Gaia, and follow the signs for the parking entrance.
Tip: Lockers are available free of charge at WOW for storing luggage.
Other museums to discover at WOW Porto
The WOW Complex has a lot more in store! Before visiting the Pink Palace Museum, we went to the Wine Experience to taste even more wine! If you’re curious about Portugal’s wine, you can add this one to your itinerary!
Here are all the other options:
- The World of Wine
- Chocolate Museum
- Art of Drinking Experience
- Porto Region Across The Ages
- The 2-day pass grants access to all museums!
Another tasty option is The Chocolate Experience! You can even see a real chocolate factory in operation! Kids love this one!
Porto Region Across the Ages, and The Art of Drinking are the other available museums. To see them all, you can easily spend a full day here!
Not sure where to go in Portugal?
Take the free Portugal travel quiz and find the destination that best matches your travel style. You’ll get your result plus practical tips to help you start planning your trip.
FAQ
Where is the Pink Palace in Portugal?
The Pink Palace (Pink Palace – Museu do Rosé) is in Vila Nova de Gaia, just across the river from Porto. It’s part of the WOW Cultural District, Rua do Choupelo 39, 4400-088, Vila Nova de Gaia.
Is the Pink Palace in Porto suitable for kids?
Yes, it is. It’s an experience filled with learning, with sensory elements and visual fun. The minimum legal drinking age in Portugal is 18 years old. Younger children can enjoy soft drinks along the way.
How long does it take to see the Pink Palace in Vila Nova de Gaia?
A visit typically takes 1.5 to 2 hours. You will need more time to see the other highlights of the WOW district. The multi-pass is valid for 2 days.
Ready to taste rosé wine?
This is really one of the best places I’ve visited in Porto. Even though it was the weekend, there weren’t large crowds, and there was plenty of opportunity for taking pictures. The wines were delicious, and I enjoyed learning more about them and their history.
I went on a rainy day and explored more places within the WOW complex. The day ticket was well worth it, and the experiences are accessible for everyone, including young children. I will definitely be back to explore the other places I missed this time!
Other Porto must-see attractions:
- 25 best sights in Porto for your itinerary
- Discover the beautiful Palácio da Bolsa
- Best Porto boat tours, including the 6 Bridges Cruise
- Miradouros Porto: 8x fantastic viewpoints with the best panoramic views
- Livraria Lello bookstore, the most beautiful bookstore in the world!
- Clérigos Tower tickets, opening times and things to see
- The must-see Porto Cathedral and the beautiful Bishop’s Palace
- 20 ideas for what to do in Porto when it rains
- Discover the beautiful golden São Francisco Church
- Book an amazing Port Wine tasting in Porto
- Visit the Wine Experience Museum at the WOW District
- Love rosé wine? Visit the Pink Palace at WOW!
- Beautiful contemporary art at the Serralves Museum
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