SEO Consultant in Lisbon – SEO Strategy for Small Businesses
Practical SEO audits and visibility strategies for small businesses, creatives and travel brands in Portugal and beyond.
SEO services in Portugal and beyond, that feels clear, practical and actually doable
SEO can feel overwhelming when you’re running a small business. You might know your website could do more, but you’re not sure what to fix first, which keywords matter, or whether your content is helping people take the next step.
I help small business owners, creatives and travel brands understand what’s working, what’s missing and what to prioritise next. My approach is practical, honest and focused on realistic changes you can actually implement.
This is a good fit if you are:
- A small business owner or solopreneur
- A photographer, guide, coach, creative or travel business based in Portugal, Lisbon or working internationally
- Unsure which pages, keywords or content to focus on
- Tired of generic SEO advice that doesn’t fit your business
- Looking for a clear action plan
SEO SUPPORT FOR SMALL BUSINESSES
Practical SEO consulting that brings clarity, direction and better visibility
With a mix of SEO strategy, content advice and real small business experience, I help you understand what your website needs, what to prioritise first and how to make your content work harder for your business.
01
SEO Quick Wins Audit
€300
A focused review of your website with practical improvements you can start applying straight away.
Good for: Business owners who want a clearer starting point, a prioritised list of SEO fixes, and practical guidance on what to improve first.
Includes:
- Website structure review
- Basic keyword opportunities
- Quick win SEO issues
- Homepage or key page feedback
- Practical action list
02
SEO Audit + Roadmap
€450
An in-depth SEO review with page by page recommendations and a 3 to 6 month action plan.
Good for: Business owners who want a clearer SEO strategy across their website, content and key pages, with practical recommendations.
Includes:
- Page by page SEO recommendations
- Keyword and content opportunities
- Internal linking suggestions
- Blog and content direction
- 3 to 6 month roadmap
- Prioritised next steps
03
SEO and Visibility Strategy
From €750
A broader strategy for businesses who want to connect their SEO, content, offers, newsletter and client journey.
Good for: Business owners who need more than SEO fixes and want help shaping how their website supports enquiries, bookings or sales.
Includes:
- SEO and content review
- Offer positioning feedback
- Service page suggestions
- Newsletter or lead magnet ideas
- Client journey review
- Visibility opportunities
- 3 to 6 month strategy plan
How does it work?
SEO can feel messy when you’re too close to your own website. My process is designed to make things feel clearer, more focused and easier to act on.
Step 1: Send me your website
Tell me about your business, your website, and what you’d like help with. You don’t need to know exactly which package is right for you yet.
Step 2: I recommend the best next step
I’ll review your enquiry and suggest the SEO audit or visibility strategy that makes the most sense for your goals, website size and current stage.
We’ll spend up to 1 hour going through your business, website, goals and where you feel stuck. This can be a video call, or an in-person meeting in Lisbon if that works for both of us.
Step 3: I review your SEO, content and visibility
Depending on the package, I’ll look at your website structure, key pages, keywords, content, internal links, offers and client journey.
Step 4: You receive clear recommendations
You’ll get practical next steps you can implement yourself, pass to your web designer, or use as a roadmap for the next few months.
Visual content for your website
Strong SEO helps people find your website, but your visuals help them trust you once they arrive.
As a Lisbon-based photographer, I can also help small businesses, creatives and personal brands create fresh website images, profile photos and behind the scenes, content that supports your online presence.
This is especially useful if you’re updating your homepage, service pages, about page or Google Business Profile as part of your SEO improvements.
Available in Lisbon and nearby areas, with possible on location shoots in other parts of Portugal depending on travel plans and availability.
I love helping small businesses feel less lost online
I know how frustrating it can feel when you’re doing all the right things, but your website still isn’t bringing in the right enquiries. That’s why I love helping small business owners, creatives and travel brands make sense of their SEO, improve their content and create a clearer path from website visitor to client.
“Marga is an outstanding SEO and Content Optimization expert, and I really enjoy working with her.
She brings deep SEO knowledge, a strong understanding of AI, and a truly international perspective to every project. Her expertise is especially valuable when it comes to SEO strategy, content hubs, and identifying opportunities to improve content performance across markets.
Marga manages projects with clarity, structure, and a strong sense of ownership. She is reliable, proactive, and always brings thoughtful ideas to the table. I especially value her as a go-to person for brainstormings, creative thinking, and strategic sparring. Her combination of SEO expertise, content understanding, AI knowledge, and creativity makes her a fantastic partner to work with. I highly recommend Marga to any team looking for strong strategic SEO and content optimization support.”
Irina Hey, Team Lead at AutoScout24
Hey, I’m Marga
SEO consultant, photographer, travel writer and small business cheerleader
I started as an SEO copywriter in 2018, writing for clients in the travel industry. Over the years, my SEO journey escalated in the best possible way. I loved digging into strategy, keywords, content and all the moving parts that help a website get found.
After 10 years in corporate, I know how hard it can be to build something of your own. I’ve worked with global brands, small businesses and solopreneurs, and I’m genuinely passionate about helping others create more visibility, freedom and confidence online.
Based in Lisbon, I offer SEO consulting in Portugal and internationally.
Frequently asked questions
Do you only offer SEO consulting in Lisbon?
No. I’m based in Lisbon, but I work remotely with small businesses, creatives and travel brands in Portugal and worldwide. If your business is location-based, I can also help you think through local SEO and location-specific content.
I speak English, Dutch and German fluently, so I can also help with SEO and website visibility across different markets, especially if your business works with an international audience.
Who are your SEO consulting services best for?
My SEO consulting services are best for small business owners, solopreneurs, (wedding) photographers, travel businesses, guides, coaches and creatives who want practical advice rather than generic SEO reports. You don’t need to know all the technical terms. I’ll explain what matters and what to prioritise.
What is the difference between the SEO quick wins audit and the SEO audit + roadmap?
The SEO quick wins audit is a focused review with practical improvements you can start applying straight away. The SEO audit + roadmap goes deeper, with page by page recommendations, content opportunities and a 3 to 6 month action plan.
Do you implement the SEO changes for me?
At the moment, my SEO consulting is mainly strategic and advisory. I’ll show you what to improve and how to prioritise it, but implementation is usually done by you, your web designer or your team. In some cases, I may be able to help with SEO copywriting or page structure separately.
Can you help if my website is not on WordPress?
Yes, although WordPress is where I have the most hands-on experience. I can still review your website structure, SEO basics, content, keywords, service pages and client journey on platforms like Showit, Squarespace, Wix or Shopify. Some technical recommendations may depend on what your platform allows.
Can you help with blog strategy and content ideas?
Yes. Blog strategy is one of the areas I enjoy most, especially for service-based businesses, photographers, travel brands and creatives. I can help you find content ideas that support your offers, answer real customer questions, and create stronger internal links across your site.
How do I know which SEO package is right for me?
You don’t need to decide before getting in touch. Send me your website and a short note about what you need help with. I’ll let you know which option makes the most sense, whether that’s a quick audit, a deeper SEO roadmap or a broader SEO and visibility strategy.
Let’s find the right SEO support for your business.